SevenRooms
Official SevenRooms API Partner
Live Guest Dashboard
Auto Guest Tagging

WiFi data. SevenRooms profiles.
One complete guest view.

CaptiveWiFi is an official SevenRooms API Partner. Verified guest WiFi data syncs directly into SevenRooms, enriches profiles, tags guests automatically, and powers a live guest dashboard your floor team will actually use.

See it in action View all integrations
Guest connects to WiFi
Portal captures name, email, consent
↓
SevenRooms profile matched or created
Visit data, email, consent synced
↓
Guest tagged automatically
VIP, First Visit, Birthday, Lapsed
↓
Live Guest Dashboard updated
Floor team sees full guest picture
Why CaptiveWiFi + SevenRooms

SevenRooms knows who booked.
CaptiveWiFi knows who showed up.

Reservations capture guests who planned ahead. WiFi captures everyone who actually walks through the door - walk-ins, bar guests, event attendees, regulars who never book.

Capture guests that never reserved
Walk-ins, bar guests, event visitors - anyone who connects to WiFi gets captured and synced to SevenRooms. No reservation required.
Enrich profiles with real visit data
CaptiveWiFi tracks every visit, not just booked ones. SevenRooms profiles get visit frequency, recency and behavioural data that reservations alone can never provide.
Verified, opted-in email addresses
Every email is verified at the point of WiFi connection. SevenRooms gets clean, opted-in emails with full GDPR consent records attached.
Live Guest Dashboard
A real-time view of everyone in your venue right now. High-value guests, birthdays, VIP flags, allergy alerts and visit history - pulled live from SevenRooms and enriched with WiFi data. Your team always knows who just walked in.
Automatic guest tagging in SevenRooms
CaptiveWiFi automatically tags guests based on WiFi behaviour - First Visit, VIP, Returning, Lapsed, Birthday - so your team has full context before saying hello.
Real-time recognition on every return
When a guest returns, CaptiveWiFi recognises them via email or MAC address and updates their SevenRooms profile before your host even greets them.
Live Guest Dashboard

See exactly who is in
your venue. Right now.

A real-time dashboard showing every guest currently in your venue - pulled live from SevenRooms and enriched with WiFi data. High-value guests, birthdays, dietary flags, visit count and loyalty tier visible the moment someone walks in.

Live Guest Dashboard
Live
4
Seated
£1,240
Revenue
26
Covers
2
Alerts
High Value Guests
T3
Priya Patel
14th visit · £380 avg spend
VIP
T7
Sarah Kim
6th visit · Birthday today
Birthday
T12
David Okafor
3 covers · Nut allergy on file
Allergy
Arriving Soon
20:00
Marcus Webb
2 covers · First visit
New
20:30
James Carter
9th visit · Corporate booker
Returning
High-value guests surfaced automatically
Guests with high visit frequency or spend are highlighted at the top of the view - with visit count, average spend and VIP tier visible at a glance.
Birthdays, anniversaries and occasions
Occasion tags captured at WiFi login sync to SevenRooms and appear on the dashboard - so your team can make every visit feel personal.
Allergy and dietary alerts
Allergy flags from SevenRooms are surfaced prominently on the dashboard - with unresolved kitchen alerts highlighted for the manager view.
Instant guest lookup by name or table
Front of house staff can look up any guest instantly - pulling their full SevenRooms profile, visit history, tags and any active notes.
Automatic Guest Tagging

Your team always knows
who walked through the door.

CaptiveWiFi automatically applies SevenRooms tags based on WiFi behaviour. No manual work. No guessing. Every guest profile tells the full story.

New Guest
First-timers identified instantly
Tagged automatically on first WiFi connection. Your team knows to deliver the full welcome experience without needing to check.
Returning Guest
Regulars recognised on arrival
CaptiveWiFi matches returning guests via email or MAC address. Their profile is updated with the latest visit before they reach the host stand.
VIP
High-frequency guests flagged automatically
Guests who visit frequently are tagged as VIP in SevenRooms automatically - no manual tagging required from your team.
Lapsed
Win-backs triggered automatically
Guests who have not visited in a defined period are tagged Lapsed, triggering win-back campaigns in SevenRooms without manual segmentation.
Birthday
Occasions captured at WiFi login
Birthday and occasion data captured at the portal syncs directly to SevenRooms and surfaces on the live dashboard as the guest arrives.
Allergy
Dietary flags carried forward
Allergy or dietary information captured at WiFi login syncs to the guest's SevenRooms profile and is surfaced prominently on the live dashboard.
Data that flows

What CaptiveWiFi sends
to SevenRooms.

Every guest WiFi connection sends verified, consent-backed data directly into the matching SevenRooms profile.

First name and last name
Portal capture
Email address (verified)
Portal capture
Marketing opt-in status
GDPR consent record
Visit date and time
WiFi timestamp
Visit frequency and recency
CaptiveWiFi analytics
Guest tags (VIP, First Visit, Lapsed)
Behaviour engine
Dietary and allergy information
Portal capture
Venue and site identifier
CaptiveWiFi venue
How it works

Three steps to a
complete guest profile.

1
Guest connects to WiFi
Your branded CaptiveWiFi portal loads. The guest enters their name, email and accepts permissions. This takes under 30 seconds.
2
CaptiveWiFi matches or creates the SevenRooms profile
Returning guest? Their SevenRooms profile is updated with the new visit. New guest? A profile is created with verified data and consent record.
3
Dashboard and tags updated live
The live guest dashboard reflects the connection instantly. Tags are applied. Your floor team has the full picture before the guest sits down.
FAQ

Common questions about
SevenRooms + CaptiveWiFi.

What does Official SevenRooms API Partner mean?
CaptiveWiFi is an approved partner in the SevenRooms integration ecosystem. Our integration uses the official SevenRooms API, meaning it is fully supported, tested and maintained alongside SevenRooms platform updates. You get a production-grade integration, not a workaround.
Does this work for guests who never made a reservation?
Yes - and this is one of the biggest benefits. Walk-in guests, bar visitors, event attendees and anyone who connects to your WiFi gets captured in CaptiveWiFi and synced to SevenRooms. Reservations only capture guests who planned ahead. WiFi captures everyone who actually shows up.
What is the live guest dashboard?
The live guest dashboard is a real-time view designed for hospitality floor teams. It shows every guest currently in your venue, pulled live from SevenRooms and enriched with WiFi data. High-value guests, birthdays, allergy flags, visit count and tags are all visible at a glance. It updates automatically as guests arrive and leave.
How does the guest tagging work?
CaptiveWiFi analyses each guest's WiFi behaviour - visit frequency, recency, and profile data captured at the portal - and automatically applies the relevant tags in SevenRooms. Tags include First Visit, Returning, VIP, Lapsed, Birthday and Allergy. No manual tagging required.
Is the data transfer GDPR compliant?
Yes. CaptiveWiFi only transfers guest data to SevenRooms where the guest has explicitly opted in at the WiFi portal. Every record includes a consent timestamp, the exact wording displayed, and IP address. A full DPIA is available on request.
Can I use this across multiple venues?
Yes. CaptiveWiFi is built for multi-site operators. Each venue syncs independently to your SevenRooms account with venue-level tagging, so you can segment guests by location.
Integrations

See all CaptiveWiFi
integrations.

Hardware, CRM, loyalty, POS, email marketing and more.

View all integrations
Get started

Ready to connect CaptiveWiFi
to SevenRooms?

Official SevenRooms API Partner. Live guest dashboard. Automatic tagging.

See it in action